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Grocery Shopping & Brand Loyalty

  1. How often do you shop for groceries?

Single choice
Daily
2–3 times a week
Weekly
Fortnightly
Monthly

  1. Where do you mainly shop?

Single choice
Countdown / Woolworths
Pak’nSave
New World
Local market
Online

  1. Average trip length?

Single choice
<15 mins
15–30 mins
30–60 mins
Over 60 mins

  1. What makes you switch brands?

Multi choice

  1. Do you buy the same brand for staples?

Single choice
Always
Often
Sometimes
Rarely
Never

  1. How often do you try new products?

Single choice
Every trip
Weekly
Monthly
Rarely

  1. Which category do you buy premium for?

Multi choice

  1. Do you use loyalty cards/apps?

Single choice
Always
Sometimes
Rarely
Never

  1. Do you use a shopping list?

Single choice
Always
Sometimes
Rarely
Never

  1. What’s your monthly grocery spend?

Single choice
<$100
$100–$300
$300–$600
$600+

  1. Which matters most when shopping?

Single choice
<$100
$100–$300
$300–$600
$600+

  1. Who mainly shops in your household?

Single choice
Me
Partner
Shared equally
Other family members
Mum
Dad

  1. When do you usually shop?

Single choice
Morning
Afternoon
Evening
Night

  1. How do you carry groceries?

Single choice
Plastic bags
Reusable bags
Cardboard boxes
Delivery

  1. Favourite aisle to browse?

Multi choice

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Auckland Central, AKL 1010
info@dataforyou.org

123-456-7890

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