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Food Values & Sustainability

  1. Do you look for eco labels?

Single choice
Always
Often
Sometimes
Never
  1. Would you pay more for sustainable food?

Single choice
Yes, always
Sometimes
Rarely
Never
  1. Importance of plastic-free packaging?

Single choice
Very important
Somewhat important
Neutral
Not important
  1. Do you buy local produce?

Single choice
Always
Often
Sometimes
Never
  1. Which eco-labels do you trust most?

Single choice
Organic
Fairtrade
Carbon neutral
None
  1. How often do you eat plant-based meals?

Single choice
0
1–2
3–5
6–7
  1. Do you compost food waste?

Single choice
Yes
No
Plan to
  1. Do you support government action on food waste?

Single choice
Strongly support
Somewhat support
Neutral
Oppose
  1. Would you join a loyalty program for sustainable foods?

Single choice
Yes
Maybe
No
  1. How often do you avoid foods due to ethics?

Single choice
Often
Sometimes
Rarely
Never
  1. How much does the country of origin influence your food choice?

Single choice
Very important
Somewhat important
Neutral
Not important at all
  1. Do you check for “food miles” (distance travelled) before buying?

Single choice
Always
Sometimes
Rarely
Never
  1. What’s your biggest barrier to buying sustainable foods?

Multi choice
  1. Do promotions/discounts affect your sustainable food purchases?

Single choice
Strongly influence
Somewhat influence
Rarely influence
No influence
  1. How often do you throw away uneaten food at home?

Single choice
Daily
Several times a week
Once a week
Rarely
Never
  1. What type of food do you waste the most?

Single choice
Fresh fruit & vegetables
Dairy products
Bread/grains
Cooked leftovers
None
  1. Main reason for food waste in your household?

Single choice
Food goes off before use
Cooked too much
Forgetting expiry dates
Don’t like the taste
Other
  1. Do you use leftovers in future meals?

Single choice
Always
Often
Sometimes
Rarely
Never
  1. How many people live in your household?

Single choice
1
2
3–4
5+
  1. Who mainly decides what food to buy in your household?

Single choice
Me
Partner/Spouse
Shared equally
Other family member
  1. Where do you get most information about sustainable food?

Single choice
Social media
News/TV
Food packaging
Family & friends
I don’t look for this information
  1. Would clearer “traffic light” labels for sustainability make you buy differently?

Single choice
Yes, definitely
Maybe
No difference
Not sure
  1. How willing are you to reduce meat intake for sustainability reasons?

Single choice
Very willing
Somewhat willing
Not very willing
Not at all willing
  1. If given the choice, would you prefer: …

Single choice
Cheaper but less sustainable food
More expensive but sustainable food
A mix of both depending on product
No preference
  1. Overall, how important is sustainability in your everyday food choices?

Single choice
Extremely important
Quite important
Neutral
Not very important
Not important at all

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